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3 Emerging Social Media Platforms You Need to Check Out

Online retailers are well aware that social media is the place to be when reaching out to target populations. Facebook, Instagram and Snapchat have been extremely popular to date, but both Facebook and Instagram have faced criticism due to algorithms that have lessened exposure for advertisers. 

Users like to explore the newest social platforms but it is hard to predict which will succeed. It can be costly to come up with the manpower, content creation and budget required for an untried social media platform. Thus, you need to study new channels carefully before investing in brand profiles.

How to choose the most suitable social channels 

The basic rule of thumb is that the platform should align with your brand’s goals and be the right place to appeal to your specific target audience. Another point to consider is popular trends across the board: Social media users of all ages are heavily into videos, influencers and instant messaging, so the most effective channels will contain some of these elements. 

Let’s consider several emerging social platforms and how they can be used to market your brand:

  • Vero

Influencer marketing is very effective. According to a recent report, 30% of all consumers are more likely to purchase a product recommended by a non-celebrity blogger.

Vero is an organic platform which, as opposed to Instagram, does not apply an algorithm to determine what gets seen. Users can share all sorts of content with followers. While the platform is ad free, brands and influencers are able to have a presence on Vero and the site gets a 5% cut of any sales made directly via the platform. Users can categorize each member of their networks as close friends, friends, acquaintances or followers, and decide who is allowed to see what content.

Advantages for online retailers:

Brands and influencers can use this platform to make their content visible. In addition, it provides insight into what you target audience is looking at and ideas regarding new ways to reach them.

  • Kik

Messaging is extremely popular. Last year, the combined total monthly active users of the top four messaging apps hit 4.1 billion. Messaging apps are quick, drive sales and enable personal relationships with users.

Kik offers a unique trait which differentiates it from other messaging apps – privacy. Users can register with a username or email and do not need to divulge their telephone number. 

Advantages for online retailers:

The platform’s API enables brands to create automated bots in order to manage client interaction. Large brands such as CNN and Sephora have experienced commercial success using Kik bots.

Kik enables users to earn money (a cryptocurrency called Kin) by sharing brand content. Kin can also be earned by taking certain action for a brand, inspiring users to get actively involved with your product.

  • Tik Tok

Video is king. Tik Tok holds the number one spot for social media app downloads, beating Snapchat, Instagram, Facebook and YouTube. Tik Tok’s platform enables the use of special effect filters to create and share engaging short videos geared at younger audiences. Last year, Tik Tok formed partnerships with brands like Hearst and NBCUniversal in order to create several video shows.

Advantages for online retailers:

Tik Tok has announced plans to develop advertising formats to generate revenue from original video content. It offers a tool to easily create short, attractive vertical videos that will appeal to a Millennial or Gen Z target audience, without having to invest a large budget and many editing hours.

Not every new social media platform will take off, but it’s clear that today’s users are seeking more interactive, personal and secure social experiences. Messaging, videos and influencers are becoming increasingly popular to young followers. When formulating your social media strategy, be sure to take all these considerations into account.  

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